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Why Networking is Great for Small and Micro Businesses

By
Leanne Castle
Business owners want to generate sales by finding potential new business partners via introductions and recommendations - networking with the right people can be a great way of doing just that.

But what else can it help you with?

Gathering general business information – by sharing conversations with other like-minded people you learn about new ideas and share general business information.

Mixing with other small business owners avoids feelings of isolation – follow up formal networking sessions with a coffee and a chat. You can help each other with problems and share knowledge and experiences.

Don’t be put off if there is a potential competitor in the room - introduce yourself, you’ll find areas of difference which may be very enlightening for future marketing purposes.

Be inspired – often networking events include an invited speaker who may impart their thoughts and tips for business success and inspire you in the process.

Develop a good reputation – be genuine and become known as the person who links individuals by building strong business relationships and trust.

And as a final thought - before entering a networking meeting ask yourself what goals are you setting yourself. Are you there to meet people from a specific sector or to introduce yourself and your services to a particular size of business? Do you want to promote a particular product or event to as many people as possible or build business relationships for the long term?

Whatever target you decide upon, use it as a way to make the most of the time away from your desk and at the end of the session ask yourself if you’ve met your objectives.

MENTA is a not-for-profit organisation which has been supporting local businesses for over 34 years with business skills masterclasses, advice and events.

For more details of MENTA's Coffee Means Business events held in Woodbridge, Bury St Edmunds and near Haverhill see here or head to our Facebook page.
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