So you have Twitter but you don't love it?
Here you will find a few tips as to how I feel you should use Twitter and make it work better for you
Done well, you can exude your business personality across Twitter – you can ignite imagination, inform and share content that has synergy with your business.
Used badly, Twitter can really annoy your army of followers and make you look like a generic robot that sends those irritating direct messages.
You can see I don’t like those direct messages – great if they are organic and a useful way to have a private chat or deal with your customers directly away from the gaze of all.
When I follow a business for the first time and within a few winks of an eye, I receive a notification with a message that however well crafted, I'm left thinking - just another generic bounced response.
You can have a truly personal relationship with your customer base through Twitter, but I say keep away from the Auto response.
A DM (direct message) you knew that, is a fantastic way to share and chat over the private stuff with a customer – deal with an issue they may have had or follow up on a question.
The power of the ‘#’
Using these little wonders power your tweet to a wider audience, give a legacy value to your Tweets and make it easier for people to trip over you and your business.
If location is a big part of your business, make sure you have # (your location) Try using a #hashtag in a location search and see how busy it is.
The banner picture or as I call it, your shop window, is key, show people what you are about…
Let them clearly understand what it is your business does
change it often
upload decent quality images – not so large they don’t load quickly on a mobile device
maybe use an edit tool that allows you to have more than one static picture – canva.com is great
Test your image on mobile and desktop – be sure it the dimensions work across different devices.
Looking for some more help with your Twitter, Facebook and the rest? Try this MENTA masterclass in May.