Publicity on a shoestring
(afternoon seminar with refreshments)
How to reach your clients and prospective clients with modest budgets.
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What promotion works and what does not.
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The importance of branding and sustained, consistent messages.
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Everyone on the team is an ambassador, but some need training.
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Looking at classic promotion such as advertising, leaflets, exhibitions, press contacts and giveaways.
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Investigating some different approaches that work such as joint ventures, strategic alliances, networking and business groups.
| There you will find the full diary of our courses, and booking details. |
Course tutor: Liza Jones
Management and marketing consultant Liza Jones has run her own consultancy for 30 years. Working mainly with SME’s, she guides them through developing and implementing business plans and marketing strategies designed to help them achieve their corporate goals.
An MBA with PR and journalism expertise, Liza is fully accredited by the Business Links National Consultants Register. Her company website is at www.abucon.co.uk