Making the media work for you
One day workshop on how to boost your profile with free PR
Love it or loathe it the media is inescapable. This workshop is led by an experienced former journalist and TV presenter who will advise you on how to benefit from working with the media and not against it.
Whether it is local newspapers, trade magazines, regional or national broadcasting, getting your name in print or on screen can help raise your profile. It is not always about bad news, it is about generating good news even in a tough economic climate.
This workshop is aimed at those who have little experience dealing with the media but know they should be.
It is led by Sarah Walker, of MindCraft Training, and will cover:
- How the media works
- What it needs from you
- What is a story?
- The role and structure of the press release
- What to expect from journalists
- Dealing with difficult questions
Depending on numbers of delegates there would be an opportunity for some delegates to carry out role play interviews on real life scenarios based on their businesses.
| There you will find the full diary of our courses, and booking details. |
Trainer
Sarah Walker: MindCraft Director and lead trainer
Sarah spent 20 years working in the media as a broadcaster and writer before setting up Mindcraft. She was a regular reporter and presenter for ITV, BBC and Sky News and covered every type of story and live broadcast.
She presented Crimenight and Anglia Television's current affairs series and produced and presented a number of documentaries.
For more information see www.mindcraft.co.uk